A fashion blog with 100,000 monthly visitors

The style4man.com project has been around since 2014. In 2018, the site received over 1 million visits.

What has been done so far:

• Website optimization for search engines.
• Development of a promotion strategy.
• Selecting an online team to implement the project.
• Design development and layout.
• Collection of semantic core.
• Content plan, writing texts and filling the website.
• Monetization.
• Launch of 6 public pages on social networks.
• Email and push notifications.

Promotion started in January 2015

The site has been around since March 2014, and several posts have been published. Before embarking on a promotional strategy, an SEO audit was conducted in January 2015. The following were missing:

• meta tags Title, H1, Description;
• interlinking in the text and after the text;
• subheadings in texts H2, H3.
• Human-readable URLs (HURs),
• clear structure of headings/subheadings,
• site map and robots.txt.

What was done:

• Error correction and website optimization for search engines.
• Development of a promotion strategy.
• Development of the structure of headings/subheadings.
• Collection of semantic core.
• Content plan.
• Recruiting an online team to write and publish content.
• Monetization.

Result

Traffic increased 35.5 times, from 90 to 3,190 visitors per day:

• Yandex from 60 to 1850 visitors per day.
• Google from 30 to 1340 visitors per day.

To be continued in 2016

• Development and implementation of a new design and layout.
• Launch of 6 public pages on social networks.
• Email and push notifications.

Target audience of the site

Slides from the site's media kit.

Search engine rankings

The site is ranked 4th in Google for the high-frequency query “site for men” with over 60 thousand queries per month.

Monetization

Sources of monetization:

• contextual advertising from YAN and Adsense, DubleClick,
• direct advertisers,
• CPA model partners,
• banners,
• promo codes.

Results

The website is a top-ranked site in the RuNet for men's fashion. The investment has fully paid for itself and is now profitable. Plans are underway to improve the website with promo codes and a catalog of stylist portfolios.

Would you like us to create a themed blog for you that will attract audiences to your business through informational searches or simply generate revenue through advertising? Submit your request, and we'll contact you.