Case Study: How AI Helped a Client Create a Successful Product

Client: Russian speaking entrepreneur in France

Field of activity: Personal consultations and educational services.

Task: The client came to us with the goal of launching a new product and developing a strategy that would attract more customers through innovative approaches while keeping costs to a minimum.

Her main requests are:

• Positioning its services on the French market.
• Development of the offer structure and lead magnet.
• Creating a program for an educational course.
• Attracting customers through convenient online tools.

Solution:

We started with deep work on her request, dividing the project into three stages.

Step 1: Unpacking Personality and Positioning

1. Unpacking the client's personality: We held several sessions to identify the client's strengths, her expertise, and the audience's key pain points. The main idea is to build trust and show that her services provide a specific result.
2. Positioning:
   A unique proposal was formed:
   “I help Russian-speaking women in France not only adapt, but also launch successful projects that bring in a stable income, using modern technologies and support at every stage.”

Step 2: Content Creation

1. Offer: A simple and attractive offer was developed for her first consultation for 100 euros to lower the barrier to entry.
2. Lead magnet: A PDF guide was prepared: “5 steps to launching your first course” for 50 euros, which became an excellent tool for collecting contacts.
3. First letter to the mailing list: An emotional thank you letter was written, in which the client demonstrated caring and professionalism, strengthening the connection with potential clients.

Step 3: Product Development

1. Course concept: A course was developed that became the main product for the client, helping her audience learn how to use tools for working with clients and automating processes.

2. Course program:

We have created:

• A program of 8 modules.
• Homework assignments that engage participants and motivate them to apply their knowledge in practice.

3. Offer for recording:
A selling description has been written for the entry page on Calendlyso that clients can quickly book consultations.

Results:

1. The client increased the number of appointments for consultations in the first month 35%.
2. The lead magnet helped to collect 50 new contacts in just 2 weeks.
3. The launch of the first course attracted 15 participants, which brought her 1500 euros income in the first month.

Conclusion:

Using artificial intelligence and a well-thought-out strategy, the client not only created a successful product, but also began to build a systematic approach to business.

If you want to get this kind of help and take your projects to the next level, contact me and we will discuss how AI and expert support can help you!