HomeBlogLeroy Merlin announced its intention to sell all its stores in Russia

    Leroy Merlin announced its intention to sell all its stores in Russia

    date

    France's Leroy Merlin, a DIY tech giant and one of Russia's main foreign employers, said on Friday it wants to sell all its stores in that country to "local management", more than a year after the conflict in Ukraine began.

    Leroy Merlin заявил о намерении продать все свои магазины в России

    Adeo, the parent company of Leroy Merlin, said it "intends to transfer control" of the company, which has operated for 18 years in Russia, its second market after France. The operation "should preserve the jobs of 45,000 employees and strengthen the company's position," the French group, owned by the Mulliez family, said in a press release.

    The operation will be carried out under the supervision of the competent authorities in Russia, the press release clarifies, which cites “the work began several months ago in compliance with current regulations.” Several brands owned by the Mulliez family have remained very popular in Russia, despite the invasion of Ukraine by Russian troops. According to her, Leroy Merlin's 113 stores in this country represent between 18 and 20% of the company's total turnover.

    230 stores

    Adeo announced last year that it was continuing its operations in Russia but suspending all new investments, citing the risk of "expropriation" if it exited, a threat made by Russian authorities. As of mid-2022, Auchan, another commercial brand owned by the Mulliez family galaxy, achieves more than 10% of its sales in Russia for 230 stores.

    Leroy Merlin заявил о намерении продать все свои магазины в России

    However, although many French and Western groups have left Russia since the start of the war, the Mulliez family's decision to remain in the country has drawn criticism. In mid-February, the head of Ukrainian diplomacy Dmitry Kuleba thus accused Auchan of becoming “an independent weapon of Russian aggression” after the publication of an investigation by the daily Le Monde, according to which the group contributed to the war.

    The decision to leave Russia is costly for Western companies. So last year French bank Societe Generale split from its Russian retail banking subsidiary Rosbank. As a result, more than 3 billion euros were written off from his accounts.

    Source: https://www.bfmtv.com/economie/entreprises/leroy-merlin-annonce-vouloir-ceder-la-totalite-de-ses-magasins-en-russie_AD-202303240386.html

    Photo: https://twitter.com/GuiziouMael/status/1503338761685553152?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1503338761685553152%7Ctwgr%5E1255398b4c79eb1427de5ce20885eef93d06f25f%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.bfmtv.com%2Feconomie%2Fentreprises%2Fdevant-le-siege-d-auchan-des-elus-ecologistes-appellent-les-enseignes-mulliez-a-quitter-la-russie_AD-202203140393.html

    Ready to take the first step? 🚀

    Sign up for a consultation via our Telegram bot and get personalized recommendations!

    Useful content? Share with your friends on social networks!
    Olga Rouzade
    Olga Rouzade
    Advisor on business creation and promotion and organization of personal, family finances. I help to create a program of solutions to achieve your financial goals taking into account tax optimization. I consult on issues of business creation and promotion in France.
    Sign up for
    consultation

    through our Telegram bot and get professional help in your project…

    Related articles:

    Behavioral factors on the website

    A very recent case study on how we managed to improve behavioral...

    Advertising campaign for an online cosmetics store

    I'll tell you in detail how to get a reach of 762,815.3...

    A fashion blog with 100,000 monthly visitors

    The style4man.com project has been around since 2014. In 2018...

    How to promote your Instagram account using mass following and mass liking

    Web marketers are always looking for solutions: how to attract the largest possible audience with minimal investment? Mass following – I'll show you how!

    A/B testing: theory and practice

    Learn how to increase traffic to your online resource through simple marketing efforts.

    Our services

    Financial protection in case of temporary and permanent disability and loss of a breadwinner

    Avizen Pro is an insurance product specifically designed for self-employed workers, providing reliable financial protection against the consequences of death, disability and/or temporary disability.

    Accident insurance

    Discover the need for accident insurance.

    How to protect your loved ones from loss of autonomy

    The main purpose of the Entour'Age contract is to offer the insured person (and his loved ones) specific solutions when he begins to need constant care. Read more in the article.

    Funeral insurance ESSEN'CIEL

    ESSEN'CIEL lasts a lifetime and ends with the death of the insured, but also in the event of termination or complete abandonment of the contract. Find out the details.
    More articles on the topic:

    Advertising campaign for an online cosmetics store

    I'll explain in detail how to achieve 762,815 reach and 3,060 website visits in 18 days from social media. When a client contacted me,...

    Behavioral factors on the website

    A very recent case study on how behavioral factors were improved on the website style4man.com. The importance of behavioral factors in website ranking in search engines is no secret to SEOs...

    A fashion blog with 100,000 monthly visitors

    The style4man.com project has been around since 2014. In 2018, the site received over 1 million visits. What's been accomplished so far: Website optimization for...
    en_USEnglish