Behavioral factors on the website

A very recent case study on how behavioral factors were improved on the website style4man.com.

The Importance of Behavioral Factors in Website Ranking in Search Engines
It's no secret to SEOs that behavioral factors have become increasingly important in rankings over the past few years. However, improving this metric isn't easy.

If you search for advice on how to increase page views or time on site, you'll find very little specific information. Most people say something like:

"Improve the quality of your website and you will be happy."

Others advise doing smart interlinking. Still others recommend speeding up the site.

You can improve a website endlessly, as you understand. Proper interlinking and website acceleration are quite labor-intensive processes, both time-consuming and expensive.

A simple way to improve behavioral factors in 15 minutes

I found a simple solution that only took me 15 minutes. By increasing the font size, I was able to improve my behavioral metrics:

• Viewing depth increased by 3,15%.
• Time on site increased by 5,47%.
• As a result, we received an increase in the number of visits by 4.2%.

I am providing a screenshot from the metrics for the period from 01/21/19 to 02/01/19 below.

If you're curious about which plugin I used to increase the font size across the entire site without knowing any CSS, please leave a comment. I'll continue this post, explaining which plugin I used, and show you screenshots of how I did it.

Share this post on social media and you'll be at the top of Yandex and Google!