{"id":223,"date":"2025-12-01T14:48:54","date_gmt":"2025-12-01T13:48:54","guid":{"rendered":"https:\/\/rouzade.com\/?p=223"},"modified":"2025-12-01T18:19:19","modified_gmt":"2025-12-01T17:19:19","slug":"blog-o-mode-s-trafikom-100-tys-posetitelej-v-mesjac","status":"publish","type":"post","link":"https:\/\/rouzade.com\/en\/blog-o-mode-s-trafikom-100-tys-posetitelej-v-mesjac\/","title":{"rendered":"A fashion blog with 100,000 monthly visitors"},"content":{"rendered":"<p>The style4man.com project has been around since 2014. In 2018, the site received over 1 million visits.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-229\" src=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/2-blog-o-mode.png\" alt=\"\" width=\"1234\" height=\"684\" srcset=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/2-blog-o-mode.png 1200w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/2-blog-o-mode-300x166.png 300w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/2-blog-o-mode-768x426.png 768w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/2-blog-o-mode-1024x568.png 1024w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/2-blog-o-mode-696x385.png 696w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/2-blog-o-mode-1068x592.png 1068w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/2-blog-o-mode-758x420.png 758w\" sizes=\"auto, (max-width: 1234px) 100vw, 1234px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rouzade.com\/en\/blog-o-mode-s-trafikom-100-tys-posetitelej-v-mesjac\/#%d0%a7%d1%82%d0%be_%d0%b1%d1%8b%d0%bb%d0%be_%d1%81%d0%b4%d0%b5%d0%bb%d0%b0%d0%bd%d0%be_%d0%b7%d0%b0_%d0%b2%d1%81%d0%b5_%d0%b2%d1%80%d0%b5%d0%bc%d1%8f\" >What has been done so far:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rouzade.com\/en\/blog-o-mode-s-trafikom-100-tys-posetitelej-v-mesjac\/#%d0%9d%d0%b0%d1%87%d0%b0%d0%bb%d0%be_%d0%bf%d1%80%d0%be%d0%b4%d0%b2%d0%b8%d0%b6%d0%b5%d0%bd%d0%b8%d1%8f_%d1%8f%d0%bd%d0%b2%d0%b0%d1%80%d1%8c_2015_%d0%b3%d0%be%d0%b4%d0%b0\" >Promotion started in January 2015<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rouzade.com\/en\/blog-o-mode-s-trafikom-100-tys-posetitelej-v-mesjac\/#%d0%a7%d1%82%d0%be_%d0%b1%d1%8b%d0%bb%d0%be_%d1%81%d0%b4%d0%b5%d0%bb%d0%b0%d0%bd%d0%be\" >What was done:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rouzade.com\/en\/blog-o-mode-s-trafikom-100-tys-posetitelej-v-mesjac\/#%d0%a0%d0%b5%d0%b7%d1%83%d0%bb%d1%8c%d1%82%d0%b0%d1%82\" >Result<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rouzade.com\/en\/blog-o-mode-s-trafikom-100-tys-posetitelej-v-mesjac\/#%d0%9f%d1%80%d0%be%d0%b4%d0%be%d0%bb%d0%b6%d0%b5%d0%bd%d0%b8%d0%b5_%d0%b2_2016_%d0%b3%d0%be%d0%b4%d1%83\" >To be continued in 2016<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rouzade.com\/en\/blog-o-mode-s-trafikom-100-tys-posetitelej-v-mesjac\/#%d0%a6%d0%b5%d0%bb%d0%b5%d0%b2%d0%b0%d1%8f_%d0%b0%d1%83%d0%b4%d0%b8%d1%82%d0%be%d1%80%d0%b8%d1%8f_%d1%81%d0%b0%d0%b9%d1%82%d0%b0\" >Target audience of the site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rouzade.com\/en\/blog-o-mode-s-trafikom-100-tys-posetitelej-v-mesjac\/#%d0%9f%d0%be%d0%b7%d0%b8%d1%86%d0%b8%d0%b8_%d0%b2_%d0%bf%d0%be%d0%b8%d1%81%d0%ba%d0%be%d0%b2%d1%8b%d1%85_%d1%81%d0%b8%d1%81%d1%82%d0%b5%d0%bc%d0%b0%d1%85\" >Search engine rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rouzade.com\/en\/blog-o-mode-s-trafikom-100-tys-posetitelej-v-mesjac\/#%d0%9c%d0%be%d0%bd%d0%b5%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d0%b8%d1%8f\" >Monetization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rouzade.com\/en\/blog-o-mode-s-trafikom-100-tys-posetitelej-v-mesjac\/#%d0%a0%d0%b5%d0%b7%d1%83%d0%bb%d1%8c%d1%82%d0%b0%d1%82%d1%8b\" >Results<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%d0%a7%d1%82%d0%be_%d0%b1%d1%8b%d0%bb%d0%be_%d1%81%d0%b4%d0%b5%d0%bb%d0%b0%d0%bd%d0%be_%d0%b7%d0%b0_%d0%b2%d1%81%d0%b5_%d0%b2%d1%80%d0%b5%d0%bc%d1%8f\"><\/span>What has been done so far:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Website optimization for search engines.<\/li>\n<li>Development of a promotion strategy.<\/li>\n<li>Selecting an online team to implement the project.<\/li>\n<li>Design development and layout.<\/li>\n<li>Collection of semantic core.<\/li>\n<li>Content plan, writing texts and filling the website.<\/li>\n<li>Monetization.<\/li>\n<li>Launch of 6 public pages on social networks.<\/li>\n<li>Email and push notifications.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%d0%9d%d0%b0%d1%87%d0%b0%d0%bb%d0%be_%d0%bf%d1%80%d0%be%d0%b4%d0%b2%d0%b8%d0%b6%d0%b5%d0%bd%d0%b8%d1%8f_%d1%8f%d0%bd%d0%b2%d0%b0%d1%80%d1%8c_2015_%d0%b3%d0%be%d0%b4%d0%b0\"><\/span>Promotion started in January 2015<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The site has been around since March 2014, and several posts have been published. Before embarking on a promotional strategy, an SEO audit was conducted in January 2015. The following were missing:<\/p>\n<ul>\n<li>meta tags Title, H1, Description;<\/li>\n<li>interlinking in the text and after the text;<\/li>\n<li>subheadings in texts H2, H3.<\/li>\n<li>Human-readable URLs (HURs),<\/li>\n<li>clear structure of headings\/subheadings,<\/li>\n<li>site map and robots.txt.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%d0%a7%d1%82%d0%be_%d0%b1%d1%8b%d0%bb%d0%be_%d1%81%d0%b4%d0%b5%d0%bb%d0%b0%d0%bd%d0%be\"><\/span>What was done:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Error correction and website optimization for search engines.<\/li>\n<li>Development of a promotion strategy.<\/li>\n<li>Development of the structure of headings\/subheadings.<\/li>\n<li>Collection of semantic core.<\/li>\n<li>Content plan.<\/li>\n<li>Recruiting an online team to write and publish content.<\/li>\n<li>Monetization.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%d0%a0%d0%b5%d0%b7%d1%83%d0%bb%d1%8c%d1%82%d0%b0%d1%82\"><\/span>Result<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Traffic increased 35.5 times, from 90 to 3,190 visitors per day:<\/p>\n<ul>\n<li>Yandex from 60 to 1850 visitors per day.<\/li>\n<li>Google from 30 to 1340 visitors per day.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-231\" src=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/4-blog-o-mode.png\" alt=\"\" width=\"1215\" height=\"673\" srcset=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/4-blog-o-mode.png 1200w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/4-blog-o-mode-300x166.png 300w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/4-blog-o-mode-768x425.png 768w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/4-blog-o-mode-1024x567.png 1024w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/4-blog-o-mode-696x385.png 696w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/4-blog-o-mode-1068x592.png 1068w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/4-blog-o-mode-758x420.png 758w\" sizes=\"auto, (max-width: 1215px) 100vw, 1215px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%9f%d1%80%d0%be%d0%b4%d0%be%d0%bb%d0%b6%d0%b5%d0%bd%d0%b8%d0%b5_%d0%b2_2016_%d0%b3%d0%be%d0%b4%d1%83\"><\/span>To be continued in 2016<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Development and implementation of a new design and layout.<\/li>\n<li>Launch of 6 public pages on social networks.<\/li>\n<li>Email and push notifications.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%d0%a6%d0%b5%d0%bb%d0%b5%d0%b2%d0%b0%d1%8f_%d0%b0%d1%83%d0%b4%d0%b8%d1%82%d0%be%d1%80%d0%b8%d1%8f_%d1%81%d0%b0%d0%b9%d1%82%d0%b0\"><\/span>Target audience of the site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Slides from the site&#039;s media kit.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-232\" src=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/5-blog-o-mode.png\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/5-blog-o-mode.png 1024w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/5-blog-o-mode-300x225.png 300w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/5-blog-o-mode-768x576.png 768w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/5-blog-o-mode-80x60.png 80w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/5-blog-o-mode-265x198.png 265w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/5-blog-o-mode-696x522.png 696w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/5-blog-o-mode-560x420.png 560w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-233\" src=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/6-blog-o-mode.png\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/6-blog-o-mode.png 1024w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/6-blog-o-mode-300x225.png 300w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/6-blog-o-mode-768x576.png 768w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/6-blog-o-mode-80x60.png 80w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/6-blog-o-mode-265x198.png 265w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/6-blog-o-mode-696x522.png 696w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/6-blog-o-mode-560x420.png 560w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-234\" src=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/7-blog-o-mode.png\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/7-blog-o-mode.png 1024w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/7-blog-o-mode-300x225.png 300w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/7-blog-o-mode-768x576.png 768w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/7-blog-o-mode-80x60.png 80w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/7-blog-o-mode-265x198.png 265w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/7-blog-o-mode-696x522.png 696w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/7-blog-o-mode-560x420.png 560w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%9f%d0%be%d0%b7%d0%b8%d1%86%d0%b8%d0%b8_%d0%b2_%d0%bf%d0%be%d0%b8%d1%81%d0%ba%d0%be%d0%b2%d1%8b%d1%85_%d1%81%d0%b8%d1%81%d1%82%d0%b5%d0%bc%d0%b0%d1%85\"><\/span>Search engine rankings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The site is ranked 4th in Google for the high-frequency query \u201csite for men\u201d with over 60 thousand queries per month.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%9c%d0%be%d0%bd%d0%b5%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d0%b8%d1%8f\"><\/span>Monetization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sources of monetization:<\/p>\n<ul>\n<li>contextual advertising from YAN and Adsense, DubleClick,<\/li>\n<li>direct advertisers,<\/li>\n<li>CPA model partners,<\/li>\n<li>banners,<\/li>\n<li>promo codes.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%d0%a0%d0%b5%d0%b7%d1%83%d0%bb%d1%8c%d1%82%d0%b0%d1%82%d1%8b\"><\/span>Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The website is a top-ranked site in the RuNet for men&#039;s fashion. The investment has fully paid for itself and is now profitable. Plans are underway to improve the website with promo codes and a catalog of stylist portfolios.<\/p>\n<p>Would you like us to create a themed blog for you that will attract audiences to your business through informational searches or simply generate revenue through advertising? Submit your request, and we&#039;ll contact you.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u041f\u0440\u043e\u0435\u043a\u0442 style4man.com \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u0441 2014 \u0433\u043e\u0434\u0430. \u0412 2018 \u0433\u043e\u0434\u0443 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0431\u044b\u043b\u043e \u0431\u043e\u043b\u0435\u0435 1 \u043c\u043b\u043d. \u0432\u0438\u0437\u0438\u0442\u043e\u0432. \u0427\u0442\u043e \u0431\u044b\u043b\u043e \u0441\u0434\u0435\u043b\u0430\u043d\u043e \u0437\u0430 \u0432\u0441\u0435 \u0432\u0440\u0435\u043c\u044f: \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0441\u0430\u0439\u0442\u0430 \u043f\u043e\u0434 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b. \u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f. \u041f\u043e\u0434\u0431\u043e\u0440 \u043e\u043d\u043b\u0430\u0439\u043d \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0434\u043b\u044f \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0430. \u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u0438 \u0432\u0435\u0440\u0441\u0442\u043a\u0430. \u0421\u0431\u043e\u0440 \u0441\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u044f\u0434\u0440\u0430. \u041a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d, \u043d\u0430\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0442\u0435\u043a\u0441\u0442\u043e\u0432 \u0438 \u043d\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u0441\u0430\u0439\u0442\u0430. \u041c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f. \u0417\u0430\u043f\u0443\u0441\u043a 6 \u043f\u0430\u0431\u043b\u0438\u043a\u043e\u0432 \u0432 \u0441\u043e\u0446. 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