\n\n| Business topics<\/td>\n | Online cosmetics store<\/td>\n<\/tr>\n |
\n| Target<\/td>\n | Attracting traffic to products from the new collection.<\/td>\n<\/tr>\n |
\n| Period<\/td>\n | 05.12.18 to 23.12.18.<\/td>\n<\/tr>\n |
\n| Geography<\/td>\n | France.<\/td>\n<\/tr>\n |
\n| Campaign type<\/td>\n | Retargeting.<\/td>\n<\/tr>\n |
\n| Target audience<\/td>\n | Website visitors, engaged visitors to your Facebook and Instagram publics, and lookalike audiences.<\/td>\n<\/tr>\n |
\n| Landing<\/td>\n | Product card.<\/td>\n<\/tr>\n |
\n| Placement<\/td>\n | Facebook and Instagram feed and stories.<\/td>\n<\/tr>\n |
\n| Result<\/td>\n | <\/td>\n<\/tr>\n |
\n| Budget<\/td>\n | 50K RUB\/ 649 EUR.<\/td>\n<\/tr>\n |
\n| Coverage<\/td>\n | 59824.<\/td>\n<\/tr>\n |
\n| Transitions<\/td>\n | 1973.<\/td>\n<\/tr>\n |
\n| Cost per click<\/td>\n | 26.4 rubles \/ 0.33 euros<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/p>\n ![\"\"](\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/4-nastroyka.png\") <\/p>\n
<\/span>What has been done<\/span><\/h3>\nSince the landing page was a product card, it was necessary to target a warm audience that had already engaged with the content. Facebook Pixel was installed on the website to collect audiences for retargeting.<\/p>\n During the test, the campaign was initially targeted at website visitors and engaged users of their public pages. The results were satisfactory, but the reach was limited. Subsequently, a similar audience of website visitors and engaged users of Facebook and Instagram public pages was added, which significantly increased reach without increasing the cost per click.<\/p>\n <\/span>Creatives<\/span><\/h3>\n![\"\"](\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/hibiscus-stories-742x1024.jpg\") <\/p>\n
<\/span>Advertising campaign - traffic to the New Year's collection<\/span><\/h2>\n\n\n\n| Business topics<\/td>\n | Online cosmetics store<\/td>\n<\/tr>\n | \n| Target<\/td>\n | Driving traffic to products from the New Year collection.<\/td>\n<\/tr>\n | \n| Period<\/td>\n | 05.12.18 to 23.12.18.<\/td>\n<\/tr>\n | \n| Geography<\/td>\n | France.<\/td>\n<\/tr>\n | \n| Campaign type<\/td>\n | For a wide audience<\/td>\n<\/tr>\n | \n| Target audience<\/td>\n | Website visitors, engaged visitors to their Facebook and Instagram publics, and lookalike audiences. Audiences with interests in "Cosmetics," "Manicure," and "Beauty Salons"<\/td>\n<\/tr>\n | \n| Landing<\/td>\n | Home page.<\/td>\n<\/tr>\n | \n| Placement<\/td>\n | Facebook and Instagram feed and stories.<\/td>\n<\/tr>\n | \n| Result<\/td>\n | <\/td>\n<\/tr>\n | \n| Budget<\/td>\n | 25K RUB\/ 318 EUR.<\/td>\n<\/tr>\n | \n| Coverage<\/td>\n | 388.5 K.<\/td>\n<\/tr>\n | \n| Transitions<\/td>\n | 437.<\/td>\n<\/tr>\n | \n| Cost per click<\/td>\n | 58.4 rubles \/ 0.73 euros<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/span>What has been done<\/span><\/h3>\nSince the landing page was the website's main page, which featured a banner advertising the New Year's collection, we decided to set up a reach-based advertising campaign to show our teaser ad to as many potential customers as possible and attract visitors to the website.<\/p>\n The cost per click turned out to be higher than in the first campaign, since it was targeted at a \u201cwarm\u201d audience.<\/p>\n <\/span>Creatives<\/span><\/h3>\n\r\n | |