{"id":263,"date":"2025-12-01T09:48:20","date_gmt":"2025-12-01T08:48:20","guid":{"rendered":"https:\/\/rouzade.com\/?p=263"},"modified":"2025-12-01T18:20:48","modified_gmt":"2025-12-01T17:20:48","slug":"pochemu-internet-marketing-ne-rabotaet","status":"publish","type":"post","link":"https:\/\/rouzade.com\/en\/pochemu-internet-marketing-ne-rabotaet\/","title":{"rendered":"Why Internet Marketing Doesn&#039;t Work?"},"content":{"rendered":"<p>I very often hear questions:<\/p>\n<ul>\n<li>Why doesn&#039;t online advertising work?<\/li>\n<li>Why are there no sales?<\/li>\n<li>Why is the conversion rate low?<\/li>\n<\/ul>\n<p>You&#039;ve built a good website, set up advertising, paid money, but there are no sales. It&#039;s frustrating, isn&#039;t it? Many people get upset and decide to give up on developing their online business.<\/p>\n<p>However, let&#039;s figure it out, try to find the reasons, and take the right actions that will ultimately lead to sales.<\/p>\n<p>There could be many reasons, and one of them is incorrect segmentation of the target audience.<\/p>\n<p>There are many different technologies, the simplest is to divide your audience into 3 segments, depending on how ready the audience is to buy.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rouzade.com\/en\/pochemu-internet-marketing-ne-rabotaet\/#%d0%a1%d0%b5%d0%b3%d0%bc%d0%b5%d0%bd%d1%82%d0%b0%d1%86%d0%b8%d1%8f_%d0%b0%d1%83%d0%b4%d0%b8%d1%82%d0%be%d1%80%d0%b8%d0%b8\" >Audience segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rouzade.com\/en\/pochemu-internet-marketing-ne-rabotaet\/#%d0%9a%d0%b0%d0%ba_%d1%80%d0%b0%d0%b1%d0%be%d1%82%d0%b0%d1%82%d1%8c_%d1%81_%c2%ab%d0%b3%d0%be%d1%80%d1%8f%d1%87%d0%b5%d0%b9%c2%bb_%d0%b0%d1%83%d0%b4%d0%b8%d1%82%d0%be%d1%80%d0%b8%d0%b5%d0%b9\" >How to work with a &quot;hot&quot; audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rouzade.com\/en\/pochemu-internet-marketing-ne-rabotaet\/#%d0%a7%d1%82%d0%be_%d0%b4%d0%b5%d0%bb%d0%b0%d1%82%d1%8c_%d1%81_%c2%ab%d1%82%d0%b5%d0%bf%d0%bb%d0%be%d0%b9%c2%bb_%d0%b0%d1%83%d0%b4%d0%b8%d1%82%d0%be%d1%80%d0%b8%d0%b5%d0%b9\" >What to do with a &quot;warm&quot; audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rouzade.com\/en\/pochemu-internet-marketing-ne-rabotaet\/#%d0%a5%d0%be%d0%bb%d0%be%d0%b4%d0%bd%d0%b0%d1%8f_%d0%b0%d1%83%d0%b4%d0%b8%d1%82%d0%be%d1%80%d0%b8%d1%8f\" >Cold audience<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%d0%a1%d0%b5%d0%b3%d0%bc%d0%b5%d0%bd%d1%82%d0%b0%d1%86%d0%b8%d1%8f_%d0%b0%d1%83%d0%b4%d0%b8%d1%82%d0%be%d1%80%d0%b8%d0%b8\"><\/span>Audience segmentation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Target audience segments:<\/p>\n<ul>\n<li>Hot.<\/li>\n<li>Warm.<\/li>\n<li>Cold.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%d0%9a%d0%b0%d0%ba_%d1%80%d0%b0%d0%b1%d0%be%d1%82%d0%b0%d1%82%d1%8c_%d1%81_%c2%ab%d0%b3%d0%be%d1%80%d1%8f%d1%87%d0%b5%d0%b9%c2%bb_%d0%b0%d1%83%d0%b4%d0%b8%d1%82%d0%be%d1%80%d0%b8%d0%b5%d0%b9\"><\/span>How to work with a &quot;hot&quot; audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A hot audience is people who are ready to buy from you. They need your product and already trust you. They write to you, call you, and place orders.<\/p>\n<p>Your goal is to simplify and speed up the purchasing process as much as possible. The shorter the path to purchase, the higher the conversion rate.<\/p>\n<p>This audience can be led directly to a page with a product catalog or to a product card.<\/p>\n<p>It is necessary to shorten the registration process as much as possible; it is enough to take your name and email or phone number.<\/p>\n<p>If this is a feedback or call form, the operator needs to call back or respond to the request as quickly as possible.<\/p>\n<p>If a quick response isn&#039;t possible, set up an autoresponder so that your prospective client receives a message stating how long it will take to contact them.<\/p>\n<p>Uncertainty will lead the customer to look for the same product from your competitor.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%a7%d1%82%d0%be_%d0%b4%d0%b5%d0%bb%d0%b0%d1%82%d1%8c_%d1%81_%c2%ab%d1%82%d0%b5%d0%bf%d0%bb%d0%be%d0%b9%c2%bb_%d0%b0%d1%83%d0%b4%d0%b8%d1%82%d0%be%d1%80%d0%b8%d0%b5%d0%b9\"><\/span>What to do with a &quot;warm&quot; audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A warm audience is made up of people who need your product but aren&#039;t yet ready to buy from you. They&#039;re still deciding whether to spend their money on you or your competitor.<\/p>\n<p>This type of audience needs to be \u201cwarmed up\u201d to increase their trust in you:<\/p>\n<ul>\n<li>reviews,<\/li>\n<li>answers to questions,<\/li>\n<li>certificates, awards,<\/li>\n<li>discounts,<\/li>\n<li>tell how you differ from your competitors, etc.<\/li>\n<\/ul>\n<p>Therefore, you don&#039;t need to immediately start a product card; you should encourage them to read reviews, send videos from your event, tell how you received an award for best service, etc.<\/p>\n<p>Using retargeting tools, you can build a separate list of audiences who visited your site&#039;s &quot;warm-up&quot; pages and test your sales funnel setup hypotheses.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%a5%d0%be%d0%bb%d0%be%d0%b4%d0%bd%d0%b0%d1%8f_%d0%b0%d1%83%d0%b4%d0%b8%d1%82%d0%be%d1%80%d0%b8%d1%8f\"><\/span>Cold audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A cold audience is people who have a problem that your product solves, but they don&#039;t yet know you or your product.<\/p>\n<p>These people need to be told about the options for solving their problem. How your product differs from alternatives, and why it&#039;s better.<\/p>\n<p>If you direct them to a product page, she&#039;s unlikely to buy. Even if you try to instill trust in them, tell them how great you are, and send reviews\u2014it&#039;s all in vain.<\/p>\n<p>These people haven&#039;t yet decided on a product. They need to be educated about possible solutions and what might help them solve their problem.<\/p>\n<p>If your content is expert and useful enough, there&#039;s a good chance they&#039;ll move on to the next &quot;warm&quot; audience segment, and that&#039;s where you need to show them you can be trusted.<\/p>\n<p>If you have any questions, please write them in the comments.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u041e\u0447\u0435\u043d\u044c \u0447\u0430\u0441\u0442\u043e \u0441\u043b\u044b\u0448\u0443 \u0432\u043e\u043f\u0440\u043e\u0441\u044b: \u041f\u043e\u0447\u0435\u043c\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435 \u043d\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442? \u041f\u043e\u0447\u0435\u043c\u0443 \u043d\u0435\u0442 \u043f\u0440\u043e\u0434\u0430\u0436? \u041f\u043e\u0447\u0435\u043c\u0443 \u043d\u0438\u0437\u043a\u0430\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f? \u0412\u044b \u0441\u0434\u0435\u043b\u0430\u043b\u0438 \u0445\u043e\u0440\u043e\u0448\u0438\u0439 \u0441\u0430\u0439\u0442, \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0437\u0430\u043f\u043b\u0430\u0442\u0438\u043b\u0438 \u0434\u0435\u043d\u0435\u0433, \u0430 \u043f\u0440\u043e\u0434\u0430\u0436 \u043d\u0435\u0442. \u041e\u0431\u0438\u0434\u043d\u043e, \u043f\u0440\u0430\u0432\u0434\u0430? \u041c\u043d\u043e\u0433\u0438\u0435 \u0440\u0430\u0441\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u044e\u0442\u0441\u044f, \u0440\u0435\u0448\u0430\u044e\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435. \u041e\u0434\u043d\u0430\u043a\u043e, \u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c\u0441\u044f, \u043f\u043e\u043f\u0440\u043e\u0431\u0443\u0435\u043c \u043d\u0430\u0439\u0442\u0438 \u043f\u0440\u0438\u0447\u0438\u043d\u044b, \u0438 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432 \u0438\u0442\u043e\u0433\u0435 \u043f\u0440\u0438\u0432\u0435\u0434\u0443\u0442 \u043a \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c. [&hellip;]<\/p>","protected":false},"author":1,"featured_media":276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[6],"tags":[372],"class_list":{"0":"post-263","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","8":"tag-growth-hacking"},"acf":[],"yoast_head":"<title>\u041f\u043e\u0447\u0435\u043c\u0443 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442? -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rouzade.com\/en\/pochemu-internet-marketing-ne-rabotaet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041f\u043e\u0447\u0435\u043c\u0443 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442? -\" \/>\n<meta property=\"og:description\" content=\"\u041e\u0447\u0435\u043d\u044c \u0447\u0430\u0441\u0442\u043e \u0441\u043b\u044b\u0448\u0443 \u0432\u043e\u043f\u0440\u043e\u0441\u044b: \u041f\u043e\u0447\u0435\u043c\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435 \u043d\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442? \u041f\u043e\u0447\u0435\u043c\u0443 \u043d\u0435\u0442 \u043f\u0440\u043e\u0434\u0430\u0436? \u041f\u043e\u0447\u0435\u043c\u0443 \u043d\u0438\u0437\u043a\u0430\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f? \u0412\u044b \u0441\u0434\u0435\u043b\u0430\u043b\u0438 \u0445\u043e\u0440\u043e\u0448\u0438\u0439 \u0441\u0430\u0439\u0442, \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0437\u0430\u043f\u043b\u0430\u0442\u0438\u043b\u0438 \u0434\u0435\u043d\u0435\u0433, \u0430 \u043f\u0440\u043e\u0434\u0430\u0436 \u043d\u0435\u0442. \u041e\u0431\u0438\u0434\u043d\u043e, \u043f\u0440\u0430\u0432\u0434\u0430? \u041c\u043d\u043e\u0433\u0438\u0435 \u0440\u0430\u0441\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u044e\u0442\u0441\u044f, \u0440\u0435\u0448\u0430\u044e\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435. \u041e\u0434\u043d\u0430\u043a\u043e, \u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c\u0441\u044f, \u043f\u043e\u043f\u0440\u043e\u0431\u0443\u0435\u043c \u043d\u0430\u0439\u0442\u0438 \u043f\u0440\u0438\u0447\u0438\u043d\u044b, \u0438 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432 \u0438\u0442\u043e\u0433\u0435 \u043f\u0440\u0438\u0432\u0435\u0434\u0443\u0442 \u043a \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c. 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