{"id":5357,"date":"2024-04-18T23:41:26","date_gmt":"2024-04-18T21:41:26","guid":{"rendered":"https:\/\/rouzade.com\/?p=5357"},"modified":"2024-05-06T10:34:53","modified_gmt":"2024-05-06T08:34:53","slug":"kak-luchshe-registrirovat-torgovuyu-marku","status":"publish","type":"post","link":"https:\/\/rouzade.com\/en\/kak-luchshe-registrirovat-torgovuyu-marku\/","title":{"rendered":"What is the best way to register a trademark?"},"content":{"rendered":"<div class=\"contentsection__left\">\n<div class=\"contentsection__data\">\n<div>\n<p>A brand is a distinctive element that allows customers to identify a company, service offering or product.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-5370\" src=\"https:\/\/rouzade.com\/wp-content\/uploads\/2024\/04\/2.jpg\" alt=\"\" width=\"589\" height=\"493\" srcset=\"https:\/\/rouzade.com\/wp-content\/uploads\/2024\/04\/2.jpg 940w, https:\/\/rouzade.com\/wp-content\/uploads\/2024\/04\/2-300x251.jpg 300w, https:\/\/rouzade.com\/wp-content\/uploads\/2024\/04\/2-768x644.jpg 768w, https:\/\/rouzade.com\/wp-content\/uploads\/2024\/04\/2-696x583.jpg 696w, https:\/\/rouzade.com\/wp-content\/uploads\/2024\/04\/2-501x420.jpg 501w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\" \/><\/p>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rouzade.com\/en\/kak-luchshe-registrirovat-torgovuyu-marku\/#%d0%9a%d0%b0%d0%ba%d0%be%d0%b2%d0%b0_%d1%86%d0%b5%d0%bb%d1%8c_%d1%80%d0%b5%d0%b3%d0%b8%d1%81%d1%82%d1%80%d0%b0%d1%86%d0%b8%d0%b8_%d1%82%d0%be%d0%b2%d0%b0%d1%80%d0%bd%d0%be%d0%b3%d0%be_%d0%b7%d0%bd%d0%b0%d0%ba%d0%b0\" >What is the purpose of registering a trademark?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rouzade.com\/en\/kak-luchshe-registrirovat-torgovuyu-marku\/#%d0%97%d0%b0%d1%80%d0%b5%d0%b3%d0%b8%d1%81%d1%82%d1%80%d0%b8%d1%80%d1%83%d0%b9%d1%82%d0%b5_%d1%81%d0%b2%d0%be%d0%b9_%d1%82%d0%be%d0%b2%d0%b0%d1%80%d0%bd%d1%8b%d0%b9_%d0%b7%d0%bd%d0%b0%d0%ba_%d0%ba%d0%b0%d0%ba_%d1%84%d0%b8%d0%b7%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%be%d0%b5_%d0%bb%d0%b8%d1%86%d0%be\" >Register your trademark as an individual<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rouzade.com\/en\/kak-luchshe-registrirovat-torgovuyu-marku\/#%d0%9f%d1%80%d0%b5%d0%b8%d0%bc%d1%83%d1%89%d0%b5%d1%81%d1%82%d0%b2%d0%b0_%d1%80%d0%b5%d0%b3%d0%b8%d1%81%d1%82%d1%80%d0%b0%d1%86%d0%b8%d0%b8_%d1%82%d0%be%d1%80%d0%b3%d0%be%d0%b2%d0%be%d0%b9_%d0%bc%d0%b0%d1%80%d0%ba%d0%b8_%d0%bd%d0%b0_%d1%81%d0%b2%d0%be%d0%b5_%d0%b8%d0%bc%d1%8f\" >Advantages of registering a trademark in your name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rouzade.com\/en\/kak-luchshe-registrirovat-torgovuyu-marku\/#%d0%9c%d0%b8%d0%bd%d1%83%d1%81%d1%8b_%d1%80%d0%b5%d0%b3%d0%b8%d1%81%d1%82%d1%80%d0%b0%d1%86%d0%b8%d0%b8_%d1%82%d0%be%d0%b2%d0%b0%d1%80%d0%bd%d0%be%d0%b3%d0%be_%d0%b7%d0%bd%d0%b0%d0%ba%d0%b0_%d0%bd%d0%b0_%d1%81%d0%b2%d0%be%d0%b5_%d0%b8%d0%bc%d1%8f\" >Disadvantages of registering a trademark in your name<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rouzade.com\/en\/kak-luchshe-registrirovat-torgovuyu-marku\/#%d0%97%d0%b0%d1%80%d0%b5%d0%b3%d0%b8%d1%81%d1%82%d1%80%d0%b8%d1%80%d1%83%d0%b9%d1%82%d0%b5_%d1%81%d0%b2%d0%be%d1%8e_%d1%82%d0%be%d1%80%d0%b3%d0%be%d0%b2%d1%83%d1%8e_%d0%bc%d0%b0%d1%80%d0%ba%d1%83_%d0%bd%d0%b0_%d0%b8%d0%bc%d1%8f_%d0%ba%d0%be%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d0%b8\" >Register your trademark in the name of the company<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rouzade.com\/en\/kak-luchshe-registrirovat-torgovuyu-marku\/#%d0%9f%d1%80%d0%b5%d0%b8%d0%bc%d1%83%d1%89%d0%b5%d1%81%d1%82%d0%b2%d0%be_%d1%80%d0%b5%d0%b3%d0%b8%d1%81%d1%82%d1%80%d0%b0%d1%86%d0%b8%d0%b8_%d1%82%d0%be%d1%80%d0%b3%d0%be%d0%b2%d0%be%d0%b9_%d0%bc%d0%b0%d1%80%d0%ba%d0%b8_%d0%bd%d0%b0_%d0%b8%d0%bc%d1%8f_%d0%ba%d0%be%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d0%b8\" >The advantage of registering a trademark in the name of a company<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rouzade.com\/en\/kak-luchshe-registrirovat-torgovuyu-marku\/#%d0%9d%d0%b5%d0%b4%d0%be%d1%81%d1%82%d0%b0%d1%82%d0%ba%d0%b8_%d1%80%d0%b5%d0%b3%d0%b8%d1%81%d1%82%d1%80%d0%b0%d1%86%d0%b8%d0%b8_%d1%82%d0%be%d0%b2%d0%b0%d1%80%d0%bd%d0%be%d0%b3%d0%be_%d0%b7%d0%bd%d0%b0%d0%ba%d0%b0_%d0%bd%d0%b0_%d0%b8%d0%bc%d1%8f_%d0%ba%d0%be%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d0%b8\" >Disadvantages of registering a trademark in the name of a company<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rouzade.com\/en\/kak-luchshe-registrirovat-torgovuyu-marku\/#%d0%97%d0%b0%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%bd%d0%b8%d0%b5\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"a-quoi-sert-le-depot-de-marque\"><span class=\"ez-toc-section\" id=\"%d0%9a%d0%b0%d0%ba%d0%be%d0%b2%d0%b0_%d1%86%d0%b5%d0%bb%d1%8c_%d1%80%d0%b5%d0%b3%d0%b8%d1%81%d1%82%d1%80%d0%b0%d1%86%d0%b8%d0%b8_%d1%82%d0%be%d0%b2%d0%b0%d1%80%d0%bd%d0%be%d0%b3%d0%be_%d0%b7%d0%bd%d0%b0%d0%ba%d0%b0\"><\/span>What is the purpose of registering a trademark?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Remember that trademark protection gives its owner a monopoly on the products or services covered by its registration (see our article:\u00a0\u00a0<strong>How to protect<\/strong> <strong>your trademark?<\/strong> ) and represents a strong identity that a business manager can rely on.<\/p>\n<p>Registering a trademark in the name of the creator, an individual or in the name of a company is not a trivial choice and has numerous legal consequences.<\/p>\n<p><strong>It really depends on the goal the creator has and the independence he has within his company.<\/strong><\/p>\n<p>Thus, the manager has two options for registering his trademark:<\/p>\n<ul>\n<li>register your trademark as an individual.<\/li>\n<li>register your trademark in the name of the company.<\/li>\n<\/ul>\n<h2 id=\"deposer-sa-marque-en-sa-qualite-de-personne-physique\"><span class=\"ez-toc-section\" id=\"%d0%97%d0%b0%d1%80%d0%b5%d0%b3%d0%b8%d1%81%d1%82%d1%80%d0%b8%d1%80%d1%83%d0%b9%d1%82%d0%b5_%d1%81%d0%b2%d0%be%d0%b9_%d1%82%d0%be%d0%b2%d0%b0%d1%80%d0%bd%d1%8b%d0%b9_%d0%b7%d0%bd%d0%b0%d0%ba_%d0%ba%d0%b0%d0%ba_%d1%84%d0%b8%d0%b7%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%be%d0%b5_%d0%bb%d0%b8%d1%86%d0%be\"><\/span>Register your trademark as an individual<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"encadre2\">The creator most often prefers this solution,\u00a0\u00a0<strong>when he stands at the origins of the creation of the company and is the only creator.<\/strong><\/div>\n<h3><span class=\"ez-toc-section\" id=\"%d0%9f%d1%80%d0%b5%d0%b8%d0%bc%d1%83%d1%89%d0%b5%d1%81%d1%82%d0%b2%d0%b0_%d1%80%d0%b5%d0%b3%d0%b8%d1%81%d1%82%d1%80%d0%b0%d1%86%d0%b8%d0%b8_%d1%82%d0%be%d1%80%d0%b3%d0%be%d0%b2%d0%be%d0%b9_%d0%bc%d0%b0%d1%80%d0%ba%d0%b8_%d0%bd%d0%b0_%d1%81%d0%b2%d0%be%d0%b5_%d0%b8%d0%bc%d1%8f\"><\/span>Advantages of registering a trademark in your name<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>The manager remains the sole owner of his brand, <\/strong>which will then be easier for him to promote and resell to his company in the event of the arrival of new partners or investors.<\/p>\n<p>He also retains ownership if he is subsequently removed from running his company. The manager can then continue to manage his brand even if he is no longer part of the company.<\/p>\n<p><strong>Another advantage<\/strong> : when he licenses the use of his brand to his company,\u00a0\u00a0<strong>the manager can provide for the payment of royalties in his favor,<\/strong> \u00a0which can constitute a significant source of additional income.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%d0%9c%d0%b8%d0%bd%d1%83%d1%81%d1%8b_%d1%80%d0%b5%d0%b3%d0%b8%d1%81%d1%82%d1%80%d0%b0%d1%86%d0%b8%d0%b8_%d1%82%d0%be%d0%b2%d0%b0%d1%80%d0%bd%d0%be%d0%b3%d0%be_%d0%b7%d0%bd%d0%b0%d0%ba%d0%b0_%d0%bd%d0%b0_%d1%81%d0%b2%d0%be%d0%b5_%d0%b8%d0%bc%d1%8f\"><\/span>Disadvantages of registering a trademark in your name<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-5373\" src=\"https:\/\/rouzade.com\/wp-content\/uploads\/2024\/04\/5.jpg\" alt=\"\" width=\"562\" height=\"471\" srcset=\"https:\/\/rouzade.com\/wp-content\/uploads\/2024\/04\/5.jpg 940w, https:\/\/rouzade.com\/wp-content\/uploads\/2024\/04\/5-300x251.jpg 300w, https:\/\/rouzade.com\/wp-content\/uploads\/2024\/04\/5-768x644.jpg 768w, https:\/\/rouzade.com\/wp-content\/uploads\/2024\/04\/5-696x583.jpg 696w, https:\/\/rouzade.com\/wp-content\/uploads\/2024\/04\/5-501x420.jpg 501w\" sizes=\"auto, (max-width: 562px) 100vw, 562px\" \/><\/p>\n<p>In the event of litigation, only the brand owner, that is, the manager, will be able to file a claim for infringement. However, since the use of the brand is provided by the company and not by its owner,\u00a0\u00a0<strong>the amounts claimed for infringement will necessarily be less than if the brand were owned by the company.<\/strong><\/p>\n<h2 id=\"deposer-sa-marque-au-nom-de-lentreprise\"><span class=\"ez-toc-section\" id=\"%d0%97%d0%b0%d1%80%d0%b5%d0%b3%d0%b8%d1%81%d1%82%d1%80%d0%b8%d1%80%d1%83%d0%b9%d1%82%d0%b5_%d1%81%d0%b2%d0%be%d1%8e_%d1%82%d0%be%d1%80%d0%b3%d0%be%d0%b2%d1%83%d1%8e_%d0%bc%d0%b0%d1%80%d0%ba%d1%83_%d0%bd%d0%b0_%d0%b8%d0%bc%d1%8f_%d0%ba%d0%be%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d0%b8\"><\/span>Register your trademark in the name of the company<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"encadre2\">The creator will choose this option,\u00a0\u00a0<strong>when he creates his own business with one or more partners\u00a0<\/strong>\u00a0or when he is focused on the rapid development of his company from the very beginning.<\/div>\n<h3><span class=\"ez-toc-section\" id=\"%d0%9f%d1%80%d0%b5%d0%b8%d0%bc%d1%83%d1%89%d0%b5%d1%81%d1%82%d0%b2%d0%be_%d1%80%d0%b5%d0%b3%d0%b8%d1%81%d1%82%d1%80%d0%b0%d1%86%d0%b8%d0%b8_%d1%82%d0%be%d1%80%d0%b3%d0%be%d0%b2%d0%be%d0%b9_%d0%bc%d0%b0%d1%80%d0%ba%d0%b8_%d0%bd%d0%b0_%d0%b8%d0%bc%d1%8f_%d0%ba%d0%be%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d0%b8\"><\/span>The advantage of registering a trademark in the name of a company<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Registering a brand in the name of the structure reassures potential investors,<\/strong>\u00a0especially in innovative sectors.<\/p>\n<p>The advantage of this solution also lies in the compensation of damages corresponding to the exploitation of the brand.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-5371\" src=\"https:\/\/rouzade.com\/wp-content\/uploads\/2024\/04\/3.jpg\" alt=\"\" width=\"572\" height=\"479\" srcset=\"https:\/\/rouzade.com\/wp-content\/uploads\/2024\/04\/3.jpg 940w, https:\/\/rouzade.com\/wp-content\/uploads\/2024\/04\/3-300x251.jpg 300w, https:\/\/rouzade.com\/wp-content\/uploads\/2024\/04\/3-768x644.jpg 768w, https:\/\/rouzade.com\/wp-content\/uploads\/2024\/04\/3-696x583.jpg 696w, https:\/\/rouzade.com\/wp-content\/uploads\/2024\/04\/3-501x420.jpg 501w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%d0%9d%d0%b5%d0%b4%d0%be%d1%81%d1%82%d0%b0%d1%82%d0%ba%d0%b8_%d1%80%d0%b5%d0%b3%d0%b8%d1%81%d1%82%d1%80%d0%b0%d1%86%d0%b8%d0%b8_%d1%82%d0%be%d0%b2%d0%b0%d1%80%d0%bd%d0%be%d0%b3%d0%be_%d0%b7%d0%bd%d0%b0%d0%ba%d0%b0_%d0%bd%d0%b0_%d0%b8%d0%bc%d1%8f_%d0%ba%d0%be%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d0%b8\"><\/span>Disadvantages of registering a trademark in the name of a company<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When a manager is removed from the structure he created,\u00a0\u00a0<strong>he can no longer exploit the brand owned by the company<\/strong>, even if it&#039;s his last name.<\/p>\n<p>If the company has not yet been created,\u00a0<strong>\u00a0 can be deposited by the creator(s), individuals on behalf of\u00a0<\/strong>\u00a0currently being created company X. Once the company is created, it will be necessary to notify INPI by sending it a Kbis statement of the new structure.<\/p>\n<h2 id=\"conclusion\"><span class=\"ez-toc-section\" id=\"%d0%97%d0%b0%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%bd%d0%b8%d0%b5\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It should be noted that\u00a0<strong>Neither option is irreversible.<\/strong> \u00a0In fact, the situation in the company and its leader changes regularly over time.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Find out the best way to register a trademark: in the name of an individual or a company. The article examines the benefits and risks of each option, helping you make informed decisions to protect your brand.<\/p>","protected":false},"author":1,"featured_media":5372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[6],"tags":[363],"class_list":{"0":"post-5357","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog","8":"tag-creation"},"acf":[],"yoast_head":"<title>\u0420\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044f \u0442\u043e\u0432\u0430\u0440\u043d\u043e\u0433\u043e \u0437\u043d\u0430\u043a\u0430 - \u0441\u043e\u0432\u0435\u0442\u044b \u0438 \u044e\u0440\u0438\u0434\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0430\u0441\u043f\u0435\u043a\u0442\u044b<\/title>\n<meta name=\"description\" content=\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a\u0438\u0435 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