{"id":599,"date":"2025-12-01T09:48:22","date_gmt":"2025-12-01T08:48:22","guid":{"rendered":"https:\/\/rouzade.com\/?p=599"},"modified":"2025-12-01T18:19:49","modified_gmt":"2025-12-01T17:19:49","slug":"podpischik-v-pablik-instagram-za-0-12-euro-9-5-rub","status":"publish","type":"post","link":"https:\/\/rouzade.com\/en\/podpischik-v-pablik-instagram-za-0-12-euro-9-5-rub\/","title":{"rendered":"Case Study: Instagram Promotion Through Facebook Advertising"},"content":{"rendered":"<p>Today I&#039;ll describe a case study of setting up a test advertising campaign to attract followers to an Instagram public page. In the test, I was able to acquire a follower for 0.12 euros (9.5 rubles).<\/p>\n<p>Promoting your account through the Facebook app or ads account is the most transparent way to attract followers to your Instagram page. It&#039;s especially recommended for reputation-sensitive campaigns where mass following isn&#039;t an option.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rouzade.com\/en\/podpischik-v-pablik-instagram-za-0-12-euro-9-5-rub\/#%d0%94%d0%b0%d0%bd%d0%bd%d1%8b%d0%b5\" >Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rouzade.com\/en\/podpischik-v-pablik-instagram-za-0-12-euro-9-5-rub\/#%d0%9f%d0%be%d0%b4%d0%b3%d0%be%d1%82%d0%be%d0%b2%d0%ba%d0%b0\" >Preparation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rouzade.com\/en\/podpischik-v-pablik-instagram-za-0-12-euro-9-5-rub\/#%d0%a2%d0%b5%d1%81%d1%82\" >Test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rouzade.com\/en\/podpischik-v-pablik-instagram-za-0-12-euro-9-5-rub\/#%d0%a0%d0%b5%d0%b7%d1%83%d0%bb%d1%8c%d1%82%d0%b0%d1%82%d1%8b\" >Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rouzade.com\/en\/podpischik-v-pablik-instagram-za-0-12-euro-9-5-rub\/#%d0%9e%d0%bf%d1%82%d0%b8%d0%bc%d0%b8%d0%b7%d0%b0%d1%86%d0%b8%d1%8f\" >Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rouzade.com\/en\/podpischik-v-pablik-instagram-za-0-12-euro-9-5-rub\/#%d0%92%d1%8b%d0%b2%d0%be%d0%b4\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%d0%94%d0%b0%d0%bd%d0%bd%d1%8b%d0%b5\"><\/span>Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The client owns an online fashion accessories store and an Instagram page with 11,000 followers. Previously, the client promoted their account through mass following, but stopped due to reputational risks. They rarely use shopping tags in their posts and rarely write any text or calls to action (this is the brand&#039;s policy).<\/p>\n<blockquote><p>The goal is to promote the account using legitimate methods. The cost per follower is \u20ac0.23-\u20ac0.25.<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"%d0%9f%d0%be%d0%b4%d0%b3%d0%be%d1%82%d0%be%d0%b2%d0%ba%d0%b0\"><\/span>Preparation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I analyzed the client&#039;s website, the needs of the target audience, and the competitors&#039; communication channels. I suggested creating posts with engaging captions, such as:<\/p>\n<ul>\n<li>The latest optical fashion news from Paris<\/li>\n<li>Fashionable glasses 2019 - BESTSELLERS!<\/li>\n<li>New SS-2019 sunglasses collection<\/li>\n<\/ul>\n<p>But the client decided not to put any inscriptions on the creatives.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%a2%d0%b5%d1%81%d1%82\"><\/span>Test<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a result, the following was tested:<\/p>\n<ul>\n<li>2 goals: Brand awareness and Reach.<\/li>\n<li>2 Groups: Broad Interests France and Lookalike Audience of those who have engaged with Instagram pages worldwide.<\/li>\n<li>3 Creatives.<\/li>\n<\/ul>\n<p>Existing publications that had achieved maximum audience engagement were used as creatives.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #tdi_1  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/10rub-07-04-19-80x60.png) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/jen_07_04_19-80x60.png) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item3 {\r\n                        background: url(https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/jen1_07_04_19-80x60.png) 0 0 no-repeat;\r\n                    }\r\n                <\/style>\r\n\r\n                <div id=\"tdi_1\" class=\"td-gallery td-slide-on-2-columns\">\r\n                    <div class=\"post_td_gallery\">\r\n                        <div class=\"td-gallery-slide-top\">\r\n                           <div class=\"td-gallery-title\"><\/div>\r\n\r\n                            <div class=\"td-gallery-controls-wrapper\">\r\n                                <div class=\"td-gallery-slide-count\"><span class=\"td-gallery-slide-item-focus\">1<\/span> of 3<\/div>\r\n                                <div class=\"td-gallery-slide-prev-next-but\">\r\n                                    <i class = \"td-icon-left doubleSliderPrevButton\"><\/i>\r\n                                    <i class = \"td-icon-right doubleSliderNextButton\"><\/i>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-1\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-slide-item td-item1\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/10rub-07-04-19.png\" title=\"10rub-07-04-19\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/10rub-07-04-19.png\" srcset=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/10rub-07-04-19.png 309w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/10rub-07-04-19-150x150.png 150w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/10rub-07-04-19-300x300.png 300w\" sizes=\"(max-width: 309px) 100vw, 309px\" alt=\"Cabinet Rouzade\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item2\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/jen_07_04_19.png\" title=\"jen_07_04_19\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/jen_07_04_19.png\" srcset=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/jen_07_04_19.png 310w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/jen_07_04_19-150x150.png 150w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/jen_07_04_19-300x297.png 300w\" sizes=\"(max-width: 310px) 100vw, 310px\" alt=\"Cabinet Rouzade\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item3\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/jen1_07_04_19.png\" title=\"jen1_07_04_19\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/jen1_07_04_19.png\" srcset=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/jen1_07_04_19.png 301w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/jen1_07_04_19-150x150.png 150w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/jen1_07_04_19-297x300.png 297w\" sizes=\"(max-width: 301px) 100vw, 301px\" alt=\"Cabinet Rouzade\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n<h2><span class=\"ez-toc-section\" id=\"%d0%a0%d0%b5%d0%b7%d1%83%d0%bb%d1%8c%d1%82%d0%b0%d1%82%d1%8b\"><\/span>Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The test duration is two weeks. The test budget is \u20ac150. The average cost per subscriber based on the test results is \u20ac0.34.<\/p>\n<p>The best results were achieved in the brand awareness campaign, with the cheapest subscribers costing \u20ac0.12 (9.5 rubles). In the reach campaign, subscribers were slightly more expensive, but the CTR for some ads reached 35%.<\/p>\n<p><a href=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/10rub-fol-07-04-19.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-605 size-medium\" src=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/10rub-fol-07-04-19-300x147.png\" alt=\"\" width=\"300\" height=\"147\" srcset=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/10rub-fol-07-04-19-300x147.png 300w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/10rub-fol-07-04-19-768x376.png 768w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/10rub-fol-07-04-19-1024x501.png 1024w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/10rub-fol-07-04-19-324x160.png 324w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/10rub-fol-07-04-19-533x261.png 533w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/10rub-fol-07-04-19-696x340.png 696w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/10rub-fol-07-04-19-1068x522.png 1068w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/10rub-fol-07-04-19-859x420.png 859w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/10rub-fol-07-04-19.png 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%9e%d0%bf%d1%82%d0%b8%d0%bc%d0%b8%d0%b7%d0%b0%d1%86%d0%b8%d1%8f\"><\/span>Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The campaign needs some basic optimization:<\/p>\n<ul>\n<li>by floor,<\/li>\n<li>age,<\/li>\n<li>countries of display.<\/li>\n<\/ul>\n<p>Subscribers from France were the most expensive. The client decides what&#039;s more important: budget or subscribers from France.<\/p>\n<p><a href=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/pam-gender.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-611\" src=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/pam-gender-300x175.png\" alt=\"\" width=\"300\" height=\"175\" srcset=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/pam-gender-300x175.png 300w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/04\/pam-gender.png 658w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>You can optimize the quality of the ads themselves\u2014the quality and relevance of the ads determines the price of the Facebook auction.<\/p>\n<p>You can also reduce the cost per subscriber to a target level by gradually increasing the budget for successful group and creative combinations.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%92%d1%8b%d0%b2%d0%be%d0%b4\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we can see from the above, with the right advertising campaign, you can get followers to your Instagram page very inexpensively, without risking your reputation or account ban.<\/p>\n<p>If you need followers using &quot;white hat&quot; methods, contact me. I&#039;ll set up an advertising campaign for you and bring inexpensive followers to your Instagram public page.<\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-1 maxbutton maxbutton-zapisatsya-na-konsultaciyu\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/calendly.com\/olga-rouzade\/15-minut-k-business-mechte?utm_source=site&amp;utm_medium=MaxButtons&amp;utm_campaign=rdv-calendly\"><span class='mb-text'>Sign up for a consultation<\/span><\/a><\/p>\n<p>Follow me on Instagram @pampeya where I share my experiences, publish internet marketing news, and talk about life in France.<\/p>\n<div style=\"text-align: center;\"><a class=\"maxbutton-1 maxbutton maxbutton-zapisatsya-na-konsultaciyu\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.instagram.com\/pampeya\/\"><span class='mb-text'>Subscribe<\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0421\u0435\u0433\u043e\u0434\u043d\u044f \u043e\u043f\u0438\u0448\u0443 \u043a\u0435\u0439\u0441 \u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 \u0442\u0435\u0441\u0442\u043e\u0432\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u0432 \u043f\u0430\u0431\u043b\u0438\u043a Instagram. \u0412 \u0442\u0435\u0441\u0442\u0435 \u0443\u0434\u0430\u043b\u043e\u0441\u044c \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u0430 \u043f\u043e \u0446\u0435\u043d\u0435 0,12 euro (9,5 \u0440\u0443\u0431.) \u041f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430 \u0447\u0435\u0440\u0435\u0437 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0438\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u043a\u0430\u0431\u0438\u043d\u0435\u0442 Facebook &#8212; \u044d\u0442\u043e \u0441\u0430\u043c\u044b\u0439 \u00ab\u0431\u0435\u043b\u044b\u0439\u00bb \u0441\u043f\u043e\u0441\u043e\u0431 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u043d\u0430 \u0432\u0430\u0448\u0443 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 Instagram. \u0412 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442\u0441\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c, \u0434\u043b\u044f \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0432\u0430\u0436\u043d\u0430 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u044f, \u043a\u043e\u0433\u0434\u0430 \u043d\u0435\u043b\u044c\u0437\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c 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