{"id":223,"date":"2025-12-01T14:48:54","date_gmt":"2025-12-01T13:48:54","guid":{"rendered":"https:\/\/rouzade.com\/?p=223"},"modified":"2025-12-01T18:19:19","modified_gmt":"2025-12-01T17:19:19","slug":"blog-o-mode-s-trafikom-100-tys-posetitelej-v-mesjac","status":"publish","type":"post","link":"https:\/\/rouzade.com\/fr\/blog-o-mode-s-trafikom-100-tys-posetitelej-v-mesjac\/","title":{"rendered":"Un blog de mode avec 100 000 visiteurs mensuels"},"content":{"rendered":"<p>Le projet style4man.com existe depuis 2014. En 2018, le site a enregistr\u00e9 plus d&#039;un million de visites.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-229\" src=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/2-blog-o-mode.png\" alt=\"\" width=\"1234\" height=\"684\" srcset=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/2-blog-o-mode.png 1200w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/2-blog-o-mode-300x166.png 300w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/2-blog-o-mode-768x426.png 768w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/2-blog-o-mode-1024x568.png 1024w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/2-blog-o-mode-696x385.png 696w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/2-blog-o-mode-1068x592.png 1068w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/2-blog-o-mode-758x420.png 758w\" sizes=\"auto, (max-width: 1234px) 100vw, 1234px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Basculer la table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Basculer<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rouzade.com\/fr\/blog-o-mode-s-trafikom-100-tys-posetitelej-v-mesjac\/#%d0%a7%d1%82%d0%be_%d0%b1%d1%8b%d0%bb%d0%be_%d1%81%d0%b4%d0%b5%d0%bb%d0%b0%d0%bd%d0%be_%d0%b7%d0%b0_%d0%b2%d1%81%d0%b5_%d0%b2%d1%80%d0%b5%d0%bc%d1%8f\" >Ce qui a \u00e9t\u00e9 fait jusqu&#039;\u00e0 pr\u00e9sent\u00a0:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rouzade.com\/fr\/blog-o-mode-s-trafikom-100-tys-posetitelej-v-mesjac\/#%d0%9d%d0%b0%d1%87%d0%b0%d0%bb%d0%be_%d0%bf%d1%80%d0%be%d0%b4%d0%b2%d0%b8%d0%b6%d0%b5%d0%bd%d0%b8%d1%8f_%d1%8f%d0%bd%d0%b2%d0%b0%d1%80%d1%8c_2015_%d0%b3%d0%be%d0%b4%d0%b0\" >La promotion a d\u00e9but\u00e9 en janvier 2015.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rouzade.com\/fr\/blog-o-mode-s-trafikom-100-tys-posetitelej-v-mesjac\/#%d0%a7%d1%82%d0%be_%d0%b1%d1%8b%d0%bb%d0%be_%d1%81%d0%b4%d0%b5%d0%bb%d0%b0%d0%bd%d0%be\" >Ce qui a \u00e9t\u00e9 fait :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rouzade.com\/fr\/blog-o-mode-s-trafikom-100-tys-posetitelej-v-mesjac\/#%d0%a0%d0%b5%d0%b7%d1%83%d0%bb%d1%8c%d1%82%d0%b0%d1%82\" >R\u00e9sultat<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rouzade.com\/fr\/blog-o-mode-s-trafikom-100-tys-posetitelej-v-mesjac\/#%d0%9f%d1%80%d0%be%d0%b4%d0%be%d0%bb%d0%b6%d0%b5%d0%bd%d0%b8%d0%b5_%d0%b2_2016_%d0%b3%d0%be%d0%b4%d1%83\" >\u00c0 suivre en 2016<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rouzade.com\/fr\/blog-o-mode-s-trafikom-100-tys-posetitelej-v-mesjac\/#%d0%a6%d0%b5%d0%bb%d0%b5%d0%b2%d0%b0%d1%8f_%d0%b0%d1%83%d0%b4%d0%b8%d1%82%d0%be%d1%80%d0%b8%d1%8f_%d1%81%d0%b0%d0%b9%d1%82%d0%b0\" >Public cible du site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rouzade.com\/fr\/blog-o-mode-s-trafikom-100-tys-posetitelej-v-mesjac\/#%d0%9f%d0%be%d0%b7%d0%b8%d1%86%d0%b8%d0%b8_%d0%b2_%d0%bf%d0%be%d0%b8%d1%81%d0%ba%d0%be%d0%b2%d1%8b%d1%85_%d1%81%d0%b8%d1%81%d1%82%d0%b5%d0%bc%d0%b0%d1%85\" >classement dans les moteurs de recherche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rouzade.com\/fr\/blog-o-mode-s-trafikom-100-tys-posetitelej-v-mesjac\/#%d0%9c%d0%be%d0%bd%d0%b5%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d0%b8%d1%8f\" >Mon\u00e9tisation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rouzade.com\/fr\/blog-o-mode-s-trafikom-100-tys-posetitelej-v-mesjac\/#%d0%a0%d0%b5%d0%b7%d1%83%d0%bb%d1%8c%d1%82%d0%b0%d1%82%d1%8b\" >R\u00e9sultats<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%d0%a7%d1%82%d0%be_%d0%b1%d1%8b%d0%bb%d0%be_%d1%81%d0%b4%d0%b5%d0%bb%d0%b0%d0%bd%d0%be_%d0%b7%d0%b0_%d0%b2%d1%81%d0%b5_%d0%b2%d1%80%d0%b5%d0%bc%d1%8f\"><\/span>Ce qui a \u00e9t\u00e9 fait jusqu&#039;\u00e0 pr\u00e9sent\u00a0:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Optimisation du site web pour les moteurs de recherche.<\/li>\n<li>\u00c9laboration d&#039;une strat\u00e9gie de promotion.<\/li>\n<li>S\u00e9lectionner une \u00e9quipe en ligne pour mettre en \u0153uvre le projet.<\/li>\n<li>Conception, d\u00e9veloppement et mise en page.<\/li>\n<li>Collection du noyau s\u00e9mantique.<\/li>\n<li>Planification du contenu, r\u00e9daction des textes et mise \u00e0 jour du site web.<\/li>\n<li>Mon\u00e9tisation.<\/li>\n<li>Lancement de 6 pages publiques sur les r\u00e9seaux sociaux.<\/li>\n<li>Courriel et notifications push.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%d0%9d%d0%b0%d1%87%d0%b0%d0%bb%d0%be_%d0%bf%d1%80%d0%be%d0%b4%d0%b2%d0%b8%d0%b6%d0%b5%d0%bd%d0%b8%d1%8f_%d1%8f%d0%bd%d0%b2%d0%b0%d1%80%d1%8c_2015_%d0%b3%d0%be%d0%b4%d0%b0\"><\/span>La promotion a d\u00e9but\u00e9 en janvier 2015.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le site existe depuis mars 2014 et plusieurs articles y ont \u00e9t\u00e9 publi\u00e9s. Avant de mettre en place une strat\u00e9gie promotionnelle, un audit SEO a \u00e9t\u00e9 r\u00e9alis\u00e9 en janvier 2015. Les \u00e9l\u00e9ments suivants \u00e9taient manquants\u00a0:<\/p>\n<ul>\n<li>balises m\u00e9ta Titre, H1, Description\u00a0;<\/li>\n<li>interconnexions dans le texte et apr\u00e8s le texte ;<\/li>\n<li>sous-titres dans les textes H2, H3.<\/li>\n<li>URL lisibles par l&#039;homme (HUR),<\/li>\n<li>structure claire des titres et sous-titres,<\/li>\n<li>Plan du site et fichier robots.txt.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%d0%a7%d1%82%d0%be_%d0%b1%d1%8b%d0%bb%d0%be_%d1%81%d0%b4%d0%b5%d0%bb%d0%b0%d0%bd%d0%be\"><\/span>Ce qui a \u00e9t\u00e9 fait :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Correction des erreurs et optimisation du site web pour les moteurs de recherche.<\/li>\n<li>\u00c9laboration d&#039;une strat\u00e9gie de promotion.<\/li>\n<li>D\u00e9veloppement de la structure des titres et sous-titres.<\/li>\n<li>Collection du noyau s\u00e9mantique.<\/li>\n<li>Plan de contenu.<\/li>\n<li>Recrutement d&#039;une \u00e9quipe en ligne pour r\u00e9diger et publier du contenu.<\/li>\n<li>Mon\u00e9tisation.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%d0%a0%d0%b5%d0%b7%d1%83%d0%bb%d1%8c%d1%82%d0%b0%d1%82\"><\/span>R\u00e9sultat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Le trafic a \u00e9t\u00e9 multipli\u00e9 par 35,5, passant de 90 \u00e0 3\u00a0190 visiteurs par jour\u00a0:<\/p>\n<ul>\n<li>Yandex enregistre entre 60 et 1850 visiteurs par jour.<\/li>\n<li>Google enregistre de 30 \u00e0 1340 visiteurs par jour.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-231\" src=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/4-blog-o-mode.png\" alt=\"\" width=\"1215\" height=\"673\" srcset=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/4-blog-o-mode.png 1200w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/4-blog-o-mode-300x166.png 300w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/4-blog-o-mode-768x425.png 768w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/4-blog-o-mode-1024x567.png 1024w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/4-blog-o-mode-696x385.png 696w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/4-blog-o-mode-1068x592.png 1068w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/4-blog-o-mode-758x420.png 758w\" sizes=\"auto, (max-width: 1215px) 100vw, 1215px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%9f%d1%80%d0%be%d0%b4%d0%be%d0%bb%d0%b6%d0%b5%d0%bd%d0%b8%d0%b5_%d0%b2_2016_%d0%b3%d0%be%d0%b4%d1%83\"><\/span>\u00c0 suivre en 2016<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>D\u00e9veloppement et mise en \u0153uvre d&#039;une nouvelle conception et d&#039;un nouvel agencement.<\/li>\n<li>Lancement de 6 pages publiques sur les r\u00e9seaux sociaux.<\/li>\n<li>Courriel et notifications push.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%d0%a6%d0%b5%d0%bb%d0%b5%d0%b2%d0%b0%d1%8f_%d0%b0%d1%83%d0%b4%d0%b8%d1%82%d0%be%d1%80%d0%b8%d1%8f_%d1%81%d0%b0%d0%b9%d1%82%d0%b0\"><\/span>Public cible du site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Diapositives extraites du dossier de presse du site.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-232\" src=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/5-blog-o-mode.png\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/5-blog-o-mode.png 1024w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/5-blog-o-mode-300x225.png 300w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/5-blog-o-mode-768x576.png 768w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/5-blog-o-mode-80x60.png 80w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/5-blog-o-mode-265x198.png 265w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/5-blog-o-mode-696x522.png 696w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/5-blog-o-mode-560x420.png 560w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-233\" src=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/6-blog-o-mode.png\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/6-blog-o-mode.png 1024w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/6-blog-o-mode-300x225.png 300w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/6-blog-o-mode-768x576.png 768w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/6-blog-o-mode-80x60.png 80w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/6-blog-o-mode-265x198.png 265w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/6-blog-o-mode-696x522.png 696w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/6-blog-o-mode-560x420.png 560w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-234\" src=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/7-blog-o-mode.png\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/7-blog-o-mode.png 1024w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/7-blog-o-mode-300x225.png 300w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/7-blog-o-mode-768x576.png 768w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/7-blog-o-mode-80x60.png 80w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/7-blog-o-mode-265x198.png 265w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/7-blog-o-mode-696x522.png 696w, https:\/\/rouzade.com\/wp-content\/uploads\/2019\/03\/7-blog-o-mode-560x420.png 560w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%9f%d0%be%d0%b7%d0%b8%d1%86%d0%b8%d0%b8_%d0%b2_%d0%bf%d0%be%d0%b8%d1%81%d0%ba%d0%be%d0%b2%d1%8b%d1%85_%d1%81%d0%b8%d1%81%d1%82%d0%b5%d0%bc%d0%b0%d1%85\"><\/span>classement dans les moteurs de recherche<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le site est class\u00e9 4e sur Google pour la requ\u00eate tr\u00e8s fr\u00e9quente \u00ab site pour hommes \u00bb, avec plus de 60 000 requ\u00eates par mois.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%9c%d0%be%d0%bd%d0%b5%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d0%b8%d1%8f\"><\/span>Mon\u00e9tisation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sources de mon\u00e9tisation\u00a0:<\/p>\n<ul>\n<li>publicit\u00e9 contextuelle de YAN et Adsense, DubleClick,<\/li>\n<li>annonceurs directs,<\/li>\n<li>partenaires du mod\u00e8le CPA,<\/li>\n<li>banni\u00e8res,<\/li>\n<li>codes promotionnels.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%d0%a0%d0%b5%d0%b7%d1%83%d0%bb%d1%8c%d1%82%d0%b0%d1%82%d1%8b\"><\/span>R\u00e9sultats<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le site web est class\u00e9 num\u00e9ro 2 sur RuNet pour la mode masculine. L&#039;investissement est enti\u00e8rement rentabilis\u00e9 et le site est d\u00e9sormais profitable. Des am\u00e9liorations sont pr\u00e9vues, notamment l&#039;ajout de codes promotionnels et d&#039;un catalogue de portfolios de stylistes.<\/p>\n<p>Souhaiteriez-vous que nous cr\u00e9ions pour vous un blog th\u00e9matique qui attirera des visiteurs vers votre entreprise gr\u00e2ce \u00e0 des recherches informatives ou qui g\u00e9n\u00e9rera simplement des revenus gr\u00e2ce \u00e0 la publicit\u00e9\u00a0? 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