{"id":3754,"date":"2023-02-22T08:00:55","date_gmt":"2023-02-22T07:00:55","guid":{"rendered":"https:\/\/rouzade.com\/?p=3754"},"modified":"2024-05-06T11:20:30","modified_gmt":"2024-05-06T09:20:30","slug":"nazvanie-kompanii-torgovaja-marka-i-znak","status":"publish","type":"post","link":"https:\/\/rouzade.com\/fr\/nazvanie-kompanii-torgovaja-marka-i-znak\/","title":{"rendered":"Raison sociale, marque et enseigne"},"content":{"rendered":"<p>Une entreprise peut avoir plusieurs noms :<\/p>\n<ul>\n<li>La d\u00e9nomination sociale, qui identifie une entreprise en tant que personne morale, est l&#039;\u00e9quivalent du nom de famille d&#039;une personne physique.<\/li>\n<li>Le nom commercial (nom commercial) sous lequel les activit\u00e9s de votre entreprise seront connues du grand public. Parfois, c&#039;est le m\u00eame nom que le nom de l&#039;entreprise. Il peut figurer sur les documents commerciaux, les cartes de visite, le papier \u00e0 en-t\u00eate de l&#039;entreprise ou les factures en compl\u00e9ment des informations obligatoires (raison sociale, si\u00e8ge social, num\u00e9ro SIREN, etc.).<\/li>\n<li>Une enseigne, qui est un signe visible qui identifie et localise g\u00e9ographiquement un \u00e9tablissement. Il s&#039;agit d&#039;une enseigne appos\u00e9e sur la fa\u00e7ade de l&#039;\u00e9tablissement.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3761\" src=\"https:\/\/rouzade.com\/wp-content\/uploads\/2023\/02\/2-1.jpg\" alt=\"\" width=\"940\" height=\"788\" srcset=\"https:\/\/rouzade.com\/wp-content\/uploads\/2023\/02\/2-1.jpg 940w, https:\/\/rouzade.com\/wp-content\/uploads\/2023\/02\/2-1-300x251.jpg 300w, https:\/\/rouzade.com\/wp-content\/uploads\/2023\/02\/2-1-768x644.jpg 768w, https:\/\/rouzade.com\/wp-content\/uploads\/2023\/02\/2-1-696x583.jpg 696w, https:\/\/rouzade.com\/wp-content\/uploads\/2023\/02\/2-1-501x420.jpg 501w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/p>\n<h2>Int\u00e9r\u00eats<\/h2>\n<p>La propri\u00e9t\u00e9 de votre raison sociale s&#039;acquiert lors de l&#039;immatriculation de votre soci\u00e9t\u00e9 au Registre National du Commerce et des Soci\u00e9t\u00e9s.<\/p>\n<p>La protection d&#039;un nom commercial et d&#039;une marque na\u00eet d\u00e8s le premier usage public, c&#039;est-\u00e0-dire d\u00e8s leur usage (documents commerciaux, prospectus, publicit\u00e9, factures) et se poursuit pendant l&#039;usage. Un nom commercial ou une marque peut \u00eatre mentionn\u00e9 au Registre National du Commerce et des Soci\u00e9t\u00e9s.<\/p>\n<h2>Restrictions<\/h2>\n<p>Si la protection d&#039;un nom commercial (d\u00e9nomination sociale) a une port\u00e9e nationale, la protection d&#039;un nom commercial ou d&#039;une marque a une port\u00e9e territoriale, limit\u00e9e par l&#039;influence de la client\u00e8le (ville, d\u00e9partement, r\u00e9gion, pays).<\/p>\n<h2>Des mesures de pr\u00e9caution<\/h2>\n<p>Avant d&#039;enregistrer le nom de votre entreprise, vous devez vous assurer que le nom que vous s\u00e9lectionnez est accessible, c&#039;est-\u00e0-dire qu&#039;il ne reproduit pas ou n&#039;imite pas un nom pr\u00e9c\u00e9demment prot\u00e9g\u00e9 par le droit d&#039;auteur pour des activit\u00e9s identiques ou similaires \u00e0 la v\u00f4tre.<\/p>\n<p>&nbsp;<\/p>\n<p>Si votre raison sociale n&#039;est pas disponible, elle peut \u00eatre contest\u00e9e \u00e0 tout moment par les titulaires de droits de priorit\u00e9, qui pourraient par exemple vous poursuivre en justice pour contrefa\u00e7on ou concurrence d\u00e9loyale et vous interdire d&#039;utiliser votre raison sociale.<\/p>\n<p>Droits d\u00e9coulant d&#039;une marque, d&#039;une \u0153uvre litt\u00e9raire, d&#039;un nom commercial ou d&#039;une appellation commerciale existants. Cet espace reconna\u00eet une priorit\u00e9 d&#039;usage : l&#039;entreprise qui a adopt\u00e9 en premier un nom commercial ou une raison sociale peut donc poursuivre en justice la personne utilisant ce ou ce nom pour concurrence d\u00e9loyale. Il n&#039;obtiendra cependant gain de cause, \u00e0 savoir l&#039;interdiction d&#039;utiliser un nom choisi par un tiers, que si ce dernier cr\u00e9e un risque de confusion avec le sien.<\/p>\n<p>Pr\u00e9cision : Ce risque existe si un tiers utilise un nom identique ou quasiment identique au nom de l&#039;entreprise et s&#039;il op\u00e8re sous ce nom dans une zone g\u00e9ographique o\u00f9 l&#039;entreprise est connue du public. Par ailleurs, les juges \u00e9valuent le risque de confusion entre le nom d&#039;une entreprise et une marque ult\u00e9rieure d\u00e9pos\u00e9e par un tiers en fonction du degr\u00e9 de similitude entre les produits ou services vendus par l&#039;entreprise et ceux d\u00e9sign\u00e9s par la marque.<\/p>\n<p>Source:<a href=\"https:\/\/business.lesechos.fr\/entrepreneurs\/juridique\/dossiers\/choisir-nom-entreprise\/tpepme-0002501571-3-respect-des-droits-d-autrui-58352.php\"> https:\/\/business.lesechos.fr\/entrepreneurs\/juridique\/dossiers\/choisir-nom-entreprise\/tpepme-0002501571-3-respect-des-droits-d-autrui-58352.php<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Comment nommer votre entreprise ? Lisez l&#039;article pour plus de d\u00e9tails<\/p>","protected":false},"author":1,"featured_media":3760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[6],"tags":[334,363],"class_list":{"0":"post-3754","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog","8":"tag-micro-entreprise","9":"tag-creation"},"acf":[],"yoast_head":"<title>\u041f\u0440\u0430\u0432\u0438\u043b\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u043d\u0443\u0436\u043d\u043e \u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u0438 \u0432\u044b\u0431\u043e\u0440\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<\/title>\n<meta name=\"description\" content=\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u0447\u0435\u043c \u043d\u0443\u0436\u043d\u043e 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