{"id":6689,"date":"2024-11-04T14:03:27","date_gmt":"2024-11-04T13:03:27","guid":{"rendered":"https:\/\/rouzade.com\/?p=6689"},"modified":"2025-11-29T17:02:39","modified_gmt":"2025-11-29T16:02:39","slug":"kak-postroit-turisticheskiy-biznes-kotoryy-rabotaet-intervyu-s-elenoy-lardi","status":"publish","type":"post","link":"https:\/\/rouzade.com\/fr\/kak-postroit-turisticheskiy-biznes-kotoryy-rabotaet-intervyu-s-elenoy-lardi\/","title":{"rendered":"Comment cr\u00e9er une entreprise touristique qui fonctionne\u00a0: entretien avec Elena Lardi"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Basculer la table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Basculer<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rouzade.com\/fr\/kak-postroit-turisticheskiy-biznes-kotoryy-rabotaet-intervyu-s-elenoy-lardi\/#%d0%9a%d0%b0%d0%ba_%d0%bf%d0%be%d1%81%d1%82%d1%80%d0%be%d0%b8%d1%82%d1%8c_%d1%82%d1%83%d1%80%d0%b8%d1%81%d1%82%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%b8%d0%b9_%d0%b1%d0%b8%d0%b7%d0%bd%d0%b5%d1%81_%d0%ba%d0%be%d1%82%d0%be%d1%80%d1%8b%d0%b9_%d1%80%d0%b0%d0%b1%d0%be%d1%82%d0%b0%d0%b5%d1%82_%d0%b8%d0%bd%d1%82%d0%b5%d1%80%d0%b2%d1%8c%d1%8e_%d1%81_%d0%95%d0%bb%d0%b5%d0%bd%d0%be%d0%b9_%d0%9b%d0%b0%d1%80%d0%b4%d0%b8\" >Comment cr\u00e9er une entreprise touristique qui fonctionne\u00a0: entretien avec Elena Lardi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rouzade.com\/fr\/kak-postroit-turisticheskiy-biznes-kotoryy-rabotaet-intervyu-s-elenoy-lardi\/#%d0%9a%d0%b0%d0%ba_%d0%b2%d1%81%d1%91_%d0%bd%d0%b0%d1%87%d0%b8%d0%bd%d0%b0%d0%bb%d0%be%d1%81%d1%8c_%d0%bf%d0%b5%d1%80%d0%b2%d1%8b%d0%b9_%d1%88%d0%b0%d0%b3_%d0%b2_%d1%82%d1%83%d1%80%d0%b8%d1%81%d1%82%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%be%d0%bc_%d0%b1%d0%b8%d0%b7%d0%bd%d0%b5%d1%81%d0%b5\" >Comment tout a commenc\u00e9\u00a0: la premi\u00e8re \u00e9tape dans le secteur du tourisme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rouzade.com\/fr\/kak-postroit-turisticheskiy-biznes-kotoryy-rabotaet-intervyu-s-elenoy-lardi\/#%d0%9f%d1%80%d0%b8%d0%b2%d0%bb%d0%b5%d1%87%d0%b5%d0%bd%d0%b8%d0%b5_%d0%b8_%d1%83%d0%b4%d0%b5%d1%80%d0%b6%d0%b0%d0%bd%d0%b8%d0%b5_%d0%ba%d0%bb%d0%b8%d0%b5%d0%bd%d1%82%d0%be%d0%b2_%d0%bf%d0%be%d1%81%d1%82%d1%80%d0%be%d0%b5%d0%bd%d0%b8%d0%b5_%d0%b4%d0%be%d0%b2%d0%b5%d1%80%d0%b8%d1%8f\" >Attirer et fid\u00e9liser les clients\u00a0: b\u00e2tir la confiance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rouzade.com\/fr\/kak-postroit-turisticheskiy-biznes-kotoryy-rabotaet-intervyu-s-elenoy-lardi\/#%d0%a1%d0%be%d0%b2%d0%b5%d1%82%d1%8b_%d0%b4%d0%bb%d1%8f_%d0%bd%d0%b0%d1%87%d0%b8%d0%bd%d0%b0%d1%8e%d1%89%d0%b8%d1%85_%d0%b1%d1%8b%d1%82%d1%8c_%d1%83%d0%bf%d0%be%d1%80%d0%bd%d1%8b%d0%bc_%d0%b8_%d0%b3%d0%b8%d0%b1%d0%ba%d0%b8%d0%bc\" >Conseils pour les d\u00e9butants\u00a0: soyez tenace et flexible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rouzade.com\/fr\/kak-postroit-turisticheskiy-biznes-kotoryy-rabotaet-intervyu-s-elenoy-lardi\/#%d0%a2%d1%83%d1%80%d0%b8%d1%81%d1%82%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%b8%d0%b5_%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d1%8b_%d0%be%d1%82_%d1%81%d1%82%d0%b0%d0%bd%d0%b4%d0%b0%d1%80%d1%82%d0%bd%d1%8b%d1%85_%d0%bc%d0%b0%d1%80%d1%88%d1%80%d1%83%d1%82%d0%be%d0%b2_%d0%ba_%d1%83%d0%bd%d0%b8%d0%ba%d0%b0%d0%bb%d1%8c%d0%bd%d1%8b%d0%bc_%d0%bf%d1%80%d0%b5%d0%b4%d0%bb%d0%be%d0%b6%d0%b5%d0%bd%d0%b8%d1%8f%d0%bc\" >Tendances touristiques : des itin\u00e9raires standards aux offres uniques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rouzade.com\/fr\/kak-postroit-turisticheskiy-biznes-kotoryy-rabotaet-intervyu-s-elenoy-lardi\/#codev_%d0%bf%d1%80%d0%be%d0%b5%d0%ba%d1%82_%d0%b4%d0%bb%d1%8f_%d0%bf%d0%be%d0%b4%d0%b4%d0%b5%d1%80%d0%b6%d0%ba%d0%b8_%d0%bd%d0%b0%d1%87%d0%b8%d0%bd%d0%b0%d1%8e%d1%89%d0%b8%d1%85\" >CODEV : un projet pour accompagner les d\u00e9butants<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%d0%9a%d0%b0%d0%ba_%d0%bf%d0%be%d1%81%d1%82%d1%80%d0%be%d0%b8%d1%82%d1%8c_%d1%82%d1%83%d1%80%d0%b8%d1%81%d1%82%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%b8%d0%b9_%d0%b1%d0%b8%d0%b7%d0%bd%d0%b5%d1%81_%d0%ba%d0%be%d1%82%d0%be%d1%80%d1%8b%d0%b9_%d1%80%d0%b0%d0%b1%d0%be%d1%82%d0%b0%d0%b5%d1%82_%d0%b8%d0%bd%d1%82%d0%b5%d1%80%d0%b2%d1%8c%d1%8e_%d1%81_%d0%95%d0%bb%d0%b5%d0%bd%d0%be%d0%b9_%d0%9b%d0%b0%d1%80%d0%b4%d0%b8\"><\/span>Comment cr\u00e9er une entreprise touristique qui fonctionne\u00a0: entretien avec Elena Lardi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Que signifie b\u00e2tir une entreprise touristique prosp\u00e8re ? Elena Lardi, une entrepreneure chevronn\u00e9e avec plus de 20 ans d&#039;exp\u00e9rience, partage son histoire, les secrets du succ\u00e8s et comment rester \u00e0 flot dans un march\u00e9 en constante \u00e9volution. Dans l&#039;interview, elle parle non seulement de ses succ\u00e8s, mais aussi des difficult\u00e9s qu&#039;elle a rencontr\u00e9es en cours de route. Ce sont des informations franches et tr\u00e8s pr\u00e9cieuses pour quiconque d\u00e9bute son parcours professionnel.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%9a%d0%b0%d0%ba_%d0%b2%d1%81%d1%91_%d0%bd%d0%b0%d1%87%d0%b8%d0%bd%d0%b0%d0%bb%d0%be%d1%81%d1%8c_%d0%bf%d0%b5%d1%80%d0%b2%d1%8b%d0%b9_%d1%88%d0%b0%d0%b3_%d0%b2_%d1%82%d1%83%d1%80%d0%b8%d1%81%d1%82%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%be%d0%bc_%d0%b1%d0%b8%d0%b7%d0%bd%d0%b5%d1%81%d0%b5\"><\/span>Comment tout a commenc\u00e9\u00a0: la premi\u00e8re \u00e9tape dans le secteur du tourisme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Elena a eu l&#039;id\u00e9e de montrer la Russie aux \u00e9trangers sous son c\u00f4t\u00e9 authentique. Mais d\u00e9marrer l\u2019entreprise n\u2019a pas \u00e9t\u00e9 facile. Le premier d\u00e9fi a \u00e9t\u00e9 de travailler avec les r\u00e9gions russes : les habitants ne comprenaient pas toujours pourquoi les touristes \u00e9trangers voulaient visiter l\u2019arri\u00e8re-pays. Elena a appris \u00e0 gagner la confiance des clients \u00e9trangers, en surmontant les peurs et les barri\u00e8res culturelles. Cette p\u00e9riode l&#039;a endurcie et lui a appris la patience, et lui a \u00e9galement montr\u00e9 l&#039;importance de l&#039;engagement et de l&#039;enthousiasme.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%9f%d1%80%d0%b8%d0%b2%d0%bb%d0%b5%d1%87%d0%b5%d0%bd%d0%b8%d0%b5_%d0%b8_%d1%83%d0%b4%d0%b5%d1%80%d0%b6%d0%b0%d0%bd%d0%b8%d0%b5_%d0%ba%d0%bb%d0%b8%d0%b5%d0%bd%d1%82%d0%be%d0%b2_%d0%bf%d0%be%d1%81%d1%82%d1%80%d0%be%d0%b5%d0%bd%d0%b8%d0%b5_%d0%b4%d0%be%d0%b2%d0%b5%d1%80%d0%b8%d1%8f\"><\/span>Attirer et fid\u00e9liser les clients\u00a0: b\u00e2tir la confiance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Elena r\u00e9v\u00e8le que la cl\u00e9 du succ\u00e8s d&#039;une entreprise touristique est la confiance. La premi\u00e8re chose sur laquelle repose son travail est la compr\u00e9hension des besoins des clients. Il \u00e9tait important non seulement d&#039;organiser des visites, mais aussi de cr\u00e9er des conditions inoubliables et confortables pour les clients. Peu \u00e0 peu, son entreprise a commenc\u00e9 \u00e0 attirer de plus en plus de clients et son \u00e9quipe, initialement compos\u00e9e de passionn\u00e9s avec une exp\u00e9rience minimale, est devenue de v\u00e9ritables professionnels.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%a1%d0%be%d0%b2%d0%b5%d1%82%d1%8b_%d0%b4%d0%bb%d1%8f_%d0%bd%d0%b0%d1%87%d0%b8%d0%bd%d0%b0%d1%8e%d1%89%d0%b8%d1%85_%d0%b1%d1%8b%d1%82%d1%8c_%d1%83%d0%bf%d0%be%d1%80%d0%bd%d1%8b%d0%bc_%d0%b8_%d0%b3%d0%b8%d0%b1%d0%ba%d0%b8%d0%bc\"><\/span>Conseils pour les d\u00e9butants\u00a0: soyez tenace et flexible<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Que conseille Elena aux d\u00e9butants ? Elle est s\u00fbre que les affaires ne fonctionneront pas si vous les faites sans joie et sans implication. De plus, il est important de ne pas avoir peur des erreurs : le chemin du succ\u00e8s passe par des tests et un perfectionnement constants de la strat\u00e9gie. Un autre conseil pr\u00e9cieux est de maintenir l\u2019\u00e9quilibre. Elena dit que pour elle et son mari, qui est \u00e9galement impliqu\u00e9 dans les affaires, il est fondamental de ne pas transf\u00e9rer les probl\u00e8mes professionnels dans leur vie personnelle. Elle estime qu&#039;un travail de qualit\u00e9 n\u00e9cessite une distance par rapport aux probl\u00e8mes et un repos r\u00e9gulier.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%a2%d1%83%d1%80%d0%b8%d1%81%d1%82%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%b8%d0%b5_%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d1%8b_%d0%be%d1%82_%d1%81%d1%82%d0%b0%d0%bd%d0%b4%d0%b0%d1%80%d1%82%d0%bd%d1%8b%d1%85_%d0%bc%d0%b0%d1%80%d1%88%d1%80%d1%83%d1%82%d0%be%d0%b2_%d0%ba_%d1%83%d0%bd%d0%b8%d0%ba%d0%b0%d0%bb%d1%8c%d0%bd%d1%8b%d0%bc_%d0%bf%d1%80%d0%b5%d0%b4%d0%bb%d0%be%d0%b6%d0%b5%d0%bd%d0%b8%d1%8f%d0%bc\"><\/span>Tendances touristiques : des itin\u00e9raires standards aux offres uniques<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le tourisme a chang\u00e9 : alors que les gens voyageaient en grands groupes sur des itin\u00e9raires standards, de plus en plus de touristes recherchent aujourd&#039;hui des exp\u00e9riences sp\u00e9ciales et personnelles. Les circuits classiques sont remplac\u00e9s par des itin\u00e9raires originaux, des voyages \u00ab \u00e0 soi \u00bb, des retraites et de l&#039;\u00e9cotourisme. Le caract\u00e8re unique joue \u00e9galement un r\u00f4le important : par exemple, organiser une visite photographique sur fond d&#039;ours dans un village russe n&#039;est plus une blague, mais une offre populaire pour les touristes asiatiques.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"codev_%d0%bf%d1%80%d0%be%d0%b5%d0%ba%d1%82_%d0%b4%d0%bb%d1%8f_%d0%bf%d0%be%d0%b4%d0%b4%d0%b5%d1%80%d0%b6%d0%ba%d0%b8_%d0%bd%d0%b0%d1%87%d0%b8%d0%bd%d0%b0%d1%8e%d1%89%d0%b8%d1%85\"><\/span>CODEV : un projet pour accompagner les d\u00e9butants<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00c0 la fin de l&#039;entretien, Elena a parl\u00e9 du projet CODEV, un lieu o\u00f9 les entrepreneurs peuvent trouver du soutien, des connaissances et de l&#039;inspiration pour d\u00e9velopper leur entreprise. Si vous souhaitez d\u00e9marrer votre voyage ou faire passer votre entreprise au niveau sup\u00e9rieur, rejoignez le groupe CODEV, o\u00f9 vous trouverez des conseils utiles, des strat\u00e9gies professionnelles et une communaut\u00e9 de personnes partageant les m\u00eames id\u00e9es.<\/p>\n<p><strong>Entretien complet avec Elena Lardi <\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Lecteur vid\u00e9o YouTube\" src=\"https:\/\/www.youtube.com\/embed\/HIZkl9XuDaI?si=Tzq1LlORdZpRijR_\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Et inscrivez-vous au groupe CODEV via <a href=\"https:\/\/api.whatsapp.com\/send\/?phone=33749859516\">WhatsApp<\/a>pour obtenir un soutien pratique pour d\u00e9marrer et d\u00e9velopper votre entreprise.<\/p>","protected":false},"excerpt":{"rendered":"<p>Elena Lardi explique comment cr\u00e9er une entreprise dans le tourisme, faire face aux difficult\u00e9s et trouver un \u00e9quilibre. En fin d&#039;article il y a un lien pour rejoindre le groupe CODEV via WhatsApp. <\/p>","protected":false},"author":1,"featured_media":6833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[6],"tags":[334,363,364],"class_list":{"0":"post-6689","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog","8":"tag-micro-entreprise","9":"tag-creation","10":"tag-gestion"},"acf":[],"yoast_head":"<title>\u041a\u0430\u043a \u043f\u043e\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0449\u0438\u0439 \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 \u0432\u043e \u0424\u0440\u0430\u043d\u0446\u0438\u0438<\/title>\n<meta name=\"description\" content=\"\u0418\u043d\u0442\u0435\u0440\u0432\u044c\u044e: 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